Dear valued client, We are a tiny but mighty business, and you could not have purchased from a better company. We remain 150% committed to your satisfaction during this strange period of history. And, although we have been greatly affected - The King of Morocco has forcibly ordered all businesses shuttered, all shipping agents to stop shipping, and all artisans to stop working - we operate with no overhead. This means, our ship will continue to sail, as long as we have good, loyal clients like you, who support small businesses with an open heart and a bit of patience during the weeks ahead. We will never forget you and our obligation to you. And we will be very excited to see your rug completed and shipped to you the moment that things have normalized. You will not regret your patience once you see what we have created for you - custom hand-knotted luxury, an heir-loom quality masterpiece of traditional craftsmanship. On behalf of all of our weavers in the smallest but happiest villages of Morocco, I wish you, your teams, and your loved ones health and safety! Sunny greetings from Marrakesh and beyond, Amber
Our rugs have a high production cost and are extremely labor intensive. We use highest quality wool, and pay fair trade wages to our skillful weavers. Unlike the major retailers who inflate their prices to "every-other-week-a-sale" levels so that they can then flood your inbox with almost daily reminders of their existence, we price our rugs competitively because we want every buyer who visits to be able to afford a custom rug. In the past, we have not offered discounts of any kind, but our prices are still 25 to 50 percent lower than any New York rug house offering similar services. And once things have normalized, we will return to this straight-forward and honest method of pricing. But for now, you want to know that the current sale means something. It is not the hollow bait of major retailers. If you had a custom rug in mind, take advantage of this rare and meaningful opportunity. The way that our rugs are made is true to the traditional centuries-old methods. We skip no steps in the creation — all aspects of the process are done by hand, with no automation at all. This is the major difference between rugs made by us in Morocco, and rugs made in India, just for example. The weavers go through a labor intensive process, whereby each strand of the pile is fitted and knotted by hand. Once the rug comes off the loom, it is put through an intensive wash process to soften and refine the wool. The last step is for the rug to dry in the Moroccan sun.

Boucherouite Rug. 6'x4'6''


BOUCHEROUITE RUG BC51, Size 6'x4'6''


The pulsing life of these rugs is found in the roiling vortexes of line and color, in delicate pointillist movements, and in the almost lyrical play of form and space. Striking, unconventional compositions reflect all the joy and drama and sublime spirituality of small town life. But also, the close proximity of nature.

The most radical, abstract boucherouite styles call to mind a Saharan oasis at dawn, an Atlas mountain sunrise, a shimmering valley stream in late afternoon, a walk along a craggy mountain path to the village well, or a bowl of cous-cous. The colors of earth and sunlight, loosely interpreted with subtle harmonies and bold contrasts.

The Berber woman's unconscious experimentation with the changing mood and light of her immediate environment can been seen in the most superb examples of the boucherouite. As in the finest examples of modern art, the boucherouite rug presents a kind of direct relationship between the outer world and emotional sensitivities of the weaver. Able to express her passions at the head of a loom, the Berber woman often employs intensely resonant, otherwise un-realistic color.

The effect is modern art on par with the Fauves and the Cubists. Bright, synthetic color becomes a means of personal expression, for describing the tribal weaver's spatial environment, as well as for communicating her emotional state. Large blocks of color create a deliberate sense of mood, which is then interrupted by the tiny playful rhythms of pointillist dots, cubes, and rectangles. The most prized boucherouite rug mingles shape, form, and light to create a harmonious visual tone that is calming and at the same time surprising, even disorienting.

When this occurs, the boucherouite rises above the simple rag rug to the level of modern art - expressive, decorative, and sometimes monumental. It is for the possibility of infinite expression and richness of emotion, for its joyousness and celebration of life's simplicities, that the boucherouite has begun to beguile artists and collectors everywhere.

In the visual poetry of the boucherouite, the Berber woman creates a light-filled atmosphere through an identification with nature and its rhythm, and by tapping that spiritual connection with the subconscious that allows her to express herself in her own language. The most striking of boucherouite rugs never betrays the labors it has cost the weaver to create such a masterpiece.

🌿 formerly PINK RUG Co.
Formerly known by the name Pink Rug Co., we offer chic vintage Moroccan rugs that conform to the sleek minimalist style that ruled during the mid-20th century. And now we also specialize in the sumptuous vintage-washed custom Beni Ourain - a stunning example of the style, talent and creative forces of weavers perched on a rolling hill in the Beni Ourain mountains. Modern, timeless and joyfully abstract, our hand-selected collection of Boucherouite and definitive custom Beni Ourain embody the luxurious minimalist style that made regional rugs prized design accessories with Le Corbusier and the modernists.

Rugs ship safely and securely from Marrakesh, Morocco by DHL. Rugs are guaranteed to arrive to you. All rugs are washed before shipping. So please allow 2 weeks for us to prepare your rug after purchase. Transit time is about a week to anywhere in the world. Customs duties depend on country. The US has a free trade agreement with Morocco.

Unless rugs are damaged during shipping, all sales are final. Please ask all questions before buying, and review photos carefully.