Dear valued client, We are a tiny but mighty business, and you could not have purchased from a better company. We remain 150% committed to your satisfaction during this strange period of history. And, although we have been greatly affected - The King of Morocco has forcibly ordered all businesses shuttered, all shipping agents to stop shipping, and all artisans to stop working - we operate with no overhead. This means, our ship will continue to sail, as long as we have good, loyal clients like you, who support small businesses with an open heart and a bit of patience during the weeks ahead. We will never forget you and our obligation to you. And we will be very excited to see your rug completed and shipped to you the moment that things have normalized. You will not regret your patience once you see what we have created for you - custom hand-knotted luxury, an heir-loom quality masterpiece of traditional craftsmanship. On behalf of all of our weavers in the smallest but happiest villages of Morocco, I wish you, your teams, and your loved ones health and safety! Sunny greetings from Marrakesh and beyond, Amber
Our rugs have a high production cost and are extremely labor intensive. We use highest quality wool, and pay fair trade wages to our skillful weavers. Unlike the major retailers who inflate their prices to "every-other-week-a-sale" levels so that they can then flood your inbox with almost daily reminders of their existence, we price our rugs competitively because we want every buyer who visits to be able to afford a custom rug. In the past, we have not offered discounts of any kind, but our prices are still 25 to 50 percent lower than any New York rug house offering similar services. And once things have normalized, we will return to this straight-forward and honest method of pricing. But for now, you want to know that the current sale means something. It is not the hollow bait of major retailers. If you had a custom rug in mind, take advantage of this rare and meaningful opportunity. The way that our rugs are made is true to the traditional centuries-old methods. We skip no steps in the creation — all aspects of the process are done by hand, with no automation at all. This is the major difference between rugs made by us in Morocco, and rugs made in India, just for example. The weavers go through a labor intensive process, whereby each strand of the pile is fitted and knotted by hand. Once the rug comes off the loom, it is put through an intensive wash process to soften and refine the wool. The last step is for the rug to dry in the Moroccan sun.

Beni Ourain Rug. 9'8"'x5'10"


BENI OURAIN RUG C90, Size 9'8"'x5'10"

🌿 BENI OURAIN Rugs are handwoven on looms, using a decades old technique and natural, undyed wool. The wool is highest grade, gathered from sheep raised over summer pastures on the high slopes of the Beni Ourain territory.

The Beni Ourain rug was born in the Middle Atlas mountains of Morocco as method of cover during snowy winter months. What we know as the Beni Ourain rug is actually a thick, densely woven, furry blanket used by nomadic shepherds for warmth and cover. The thick, long strands of wool and dense weave call to mind a white bearskin.

🌿 NOTES ABOUT COLOR ( Please read )

Snow-white ivory Beni Ourain do not exist. Even the whitest Icelandic sheepskin pelt has cream tips. This is the lanolin, which protects the wool. Moroccan sheep and Icelandic sheep could not be further apart geographically, however. Moroccan sheep are cream colored. And any photo that shows you differently is not depicting the true color. Beni Ourain are cream colored by tradition, and by accident of nature.

For nomadic shepherds of the Middle Atlas Morocco, the Beni Ourain rug serves as warmth in winter and decoration in summer. Inspired by the snowy, rocky fields and mountain streams that characterize her mountain landscape, a Beni Ourain woman will express her worldview on a field of cream, with decoration in delicate lines of henna brown and dark sable. The Beni Ourain rug is constructed using the typical Berber knot, which encircles two strands of the warp instead of one, making the rug particularly plush and supple.

The most iconic Beni Ourain are characterized by a highly irregular and discontinuous design, a reflection of the weaver's nomadic lifestyle and current emotional state. The immediacy and sincerity of design are what make the Beni Ourain such a beauty to behold. Each quietly elegant rug speaks to that place inside of all of us that yearns to live peacefully and free.

The age of a Beni Ourain is determined in part by the delicacy and intricacy of pattern. Older Beni Ourain speak with more eloquence, the design being more exquisite and subtle. Contemporary Beni Ourain of 20 to 30 years age tend to be more minimalistic and straightforward, more logical in pattern and motif.

Beni Ourain were never created wider than 6 to 7 feet (1.80 m to 2.15 m). The width of a Beni Ourain traditionally has been determined directly by the length of a human body. And its length, determined by the amount of wool rug required to cover two bodies lying side by side, each person folding one end of the rug over himself for warmth.

🌿 formerly PINK RUG Co.
Formerly known by the name Pink Rug Co., we offer chic vintage Moroccan rugs that conform to the sleek minimalist style that ruled during the mid-20th century. And now we also specialize in the sumptuous vintage-washed custom Beni Ourain - a stunning example of the style, talent and creative forces of weavers perched on a rolling hill in the Beni Ourain mountains. Modern, timeless and joyfully abstract, our hand-selected collection of Boucherouite and definitive custom Beni Ourain embody the luxurious minimalist style that made regional rugs prized design accessories with Le Corbusier and the modernists.

Rugs ship safely and securely from Marrakesh, Morocco by DHL. Rugs are guaranteed to arrive to you. All rugs are washed before shipping. So please allow 2 weeks for us to prepare your rug after purchase. Transit time is about a week to anywhere in the world. Customs duties depend on country. The US has a free trade agreement with Morocco.

Unless rugs are damaged during shipping, all sales are final. Please ask all questions before buying, and review photos carefully.