Azilal Rug. 7'11"x3'6"
AZILAL RUG AD95, Size 7'11"x3'6"
🌿 THE AZILAL, before the 80s, was created almost exclusively from brown undyed wool on a cream background. Clear geometric designs and cultural expressions chosen by the weaver at random define the older Azilal.
The Azilal region is a difficult to reach mountainous area that extends north of the main rise of the High Atlas to the southern foothills of the Middle Atlas. The use of color in Azilal rugs began when a migrant city dweller, inspired by a new wave of modernism, first picked up some bright synthetic thread and decided to create something different. The result was a playful, free-style rug reminiscent of a contemporary painting.
The pulsing life of these rugs is found in the roiling vortexes of line and color, in delicate pointillist movements, and in the almost lyrical play of form and space. Striking, unconventional compositions reflect all the joy and drama and sublime spirituality of small town life. But also, the close proximity of nature.
The most radical, abstract boucherouite styles call to mind a Saharan oasis at dawn, an Atlas mountain sunrise, a shimmering valley stream in late afternoon, a walk along a craggy mountain path to the village well, or a bowl of cous-cous. The colors of earth and sunlight, loosely interpreted with subtle harmonies and bold contrasts.
The Berber woman's unconscious experimentation with the changing mood and light of her immediate environment can been seen in the most superb examples of the boucherouite. As in the finest examples of modern art, the boucherouite rug presents a kind of direct relationship between the outer world and emotional sensitivities of the weaver. Able to express her passions at the head of a loom, the Berber woman often employs intensely resonant, otherwise un-realistic color.
The effect is modern art on par with the Fauves and the Cubists. Bright, synthetic color becomes a means of personal expression, for describing the tribal weaver's spatial environment, as well as for communicating her emotional state. Large blocks of color create a deliberate sense of mood, which is then interrupted by the tiny playful rhythms of pointillist dots, cubes, and rectangles. The most prized boucherouite rug mingles shape, form, and light to create a harmonious visual tone that is calming and at the same time surprising, even disorienting.
When this occurs, the boucherouite rises above the simple rag rug to the level of modern art - expressive, decorative, and sometimes monumental. It is for the possibility of infinite expression and richness of emotion, for its joyousness and celebration of life's simplicities, that the boucherouite has begun to beguile artists and collectors everywhere.
In the visual poetry of the boucherouite, the Berber woman creates a light-filled atmosphere through an identification with nature and its rhythm, and by tapping that spiritual connection with the subconscious that allows her to express herself in her own language. The most striking of boucherouite rugs never betrays the labors it has cost the weaver to create such a masterpiece.
🌿 formerly PINK RUG Co.
Formerly known by the name Pink Rug Co., we offer chic vintage Moroccan rugs that conform to the sleek minimalist style that ruled during the mid-20th century. And now we also specialize in the sumptuous vintage-washed custom Beni Ourain - a stunning example of the style, talent and creative forces of weavers perched on a rolling hill in the Beni Ourain mountains. Modern, timeless and joyfully abstract, our hand-selected collection of Boucherouite and definitive custom Beni Ourain embody the luxurious minimalist style that made regional rugs prized design accessories with Le Corbusier and the modernists.
Rugs ship safely and securely from Marrakesh, Morocco by DHL. Rugs are guaranteed to arrive to you. All rugs are washed before shipping. So please allow 2 weeks for us to prepare your rug after purchase. Transit time is about a week to anywhere in the world. Customs duties depend on country. The US has a free trade agreement with Morocco.
Unless rugs are damaged during shipping, all sales are final. Please ask all questions before buying, and review photos carefully.