Brand ISBM
Vintage Moroccan Azilal Carpet
Curated by The Gardener's House
** furnished room and 'in situ' images are for design inspiration only


  • tribe. Azilal
  • region. High Atlas Mountains, Morocco
  • age. 40-50 years
  • dimensions. Coming soon..
  • pile. Traditionally low
  • condition. Excellent
  • color. Natural unbleached off-white wool
The birthplace of the Azilal rug is a remote mountain region of rocky outcrops and quietly flowing streams. The valleys of the Ait Bouguemez valley, the Ait bou Oulli, and the Ait bou Ichaouen are course pastoral regions, where rippling water, craggy limestone, or aged, weathered tree bark become magnificent inspiration. For the women of the area, who created rugs for their own personal use in the home, nature permeated their worldview and their chosen rug motifs. The way the natural world is represented in the Azilal rug is the stuff of ancient tradition. But because the rugs were reserved for the inner parts of the home, unseen by visitors or guests, the women were freed from expectations to play with impulsive imagery.
The most exquisite examples of the Azilal rug have pattern plays that appear to be completely in free form, like the expressive unorganized chaos or modern art. But this illusion of quick unplanned brushstrokes on a canvas of wool is, in reality, a labor intensive process that takes place over weeks and months. What appears to be dynamic movement made up of quick effortless gestures is actually design in slow motion. This explains why an Azilal rug may feature the sort of repetition that creates a rhythm, allowing the pattern to become increasingly more complex. A rug may begin in freestyle, lacking symmetry and formal structure, and then progressively develop a sense of order. Or alternatively, much of the design weight may be placed on one end of the field, with lines that seem to fade into nothingness at the other end.  
The Azilal in the Rif Mountains, like the Beni Ourain of the Middle Atlas Mountains, has been the preferred rug stye of Le Corbusier, Arne Jacobsen, Alvar Aalto, and Marcel Breuer.  But before the development of the minimalist, modern, or postmodern design styles, these women weavers were translating their emotions, myths, personal stories, and tribal events into the design of the rugs they created. For a people that lacked a written language, the Azilal rug became a scroll. Subtle variations in the thickness of the lines and the asymmetry of the design are by intention. Each Azilal rug tells a story of human life and the grandeur of nature.
The size and orientation of a rug should serve the purpose of making a room feel connected. Larger rooms have different needs than small ones. Proper scale requires a rug to extend away from the furniture at least six inches on each side. When selecting size, keep in mind an ideal space of at least eighteen inches of bare floor on all sides. Some designers recommend that all furniture sits on the rug. Others will say that all furniture except the coffee table should be entirely off the rug.

The Gardener’s House was born of a profound respect for sumptuous and vibrant nature -  for travel, architecture, literature, and art. We are a luxury brand for the taste-maker. We have a penchant for contrasting raw and refined elegance, for blending sophistication and spontaneity. We believe history and nature are the best designers. And we think interiors that play with culture, and with raw, natural beauty are the most beautiful. Our admiration of the modern art masters has inspired us to choose sinuous contours and intense line drama to express the joy and serenity inspired by grand nature. An appreciation of the depth and mystery of the garden is at the heart of everything we do. It is the foundation of our hand selected vintage collections, and of every canvas we create.

Formerly PINK RUG Co.
Formerly known by the name Pink Rug Co., we offer chic vintage Moroccan rugs that conform to the sleek minimalist style that ruled during the mid-20th century. And now we also specialize in the sumptuous vintage-washed custom Beni Ourain - a stunning example of the style, talent and creative forces of weavers perched on a rolling hill in the Beni Ourain mountains. Modern, timeless and joyfully abstract, our hand-selected collection of Boucherouite and definitive custom Beni Ourain embody the luxurious minimalist style that made regional rugs prized design accessories with Le Corbusier and the modernists.

Rugs ship safely and securely from Marrakesh, Morocco by DHL. Rugs are guaranteed to arrive to you. All rugs are washed before shipping. So please allow 2 weeks for us to prepare your rug after purchase. Transit time is about a week to anywhere in the world. Customs duties depend on country. The US has a free trade agreement with Morocco.

We are a small business and are not equipped at this time to handle returns. Once an item has been purchased, it is considered final sale. Ultimately, it is our goal that you love and are confident in your purchase. The rug will arrive freshly washed, and any routine reparations are done just before shipping. The rug will arrive clean and in excellent vintage condition. Unless rugs are damaged during shipping, all sales are final. Please ask all questions before buying, and review photos carefully.


** PLEASE NOTE: furnished room and 'in situ' images are for design inspiration only, and do not depict the rug listed here. the first and main gallery image is the truest depiction of the rug in this listing.