The right rug is crucial to design. It sets the mood and dictates the design. Often in the past when decorating a room, I was working with a small, limited budget. I spent weeks, even months searching for the perfect furniture. The rug was always an after-thought. Each person has an idea of what they want to splurge on and what they’d like to find for under 500 bucks. The sofa is chosen as the investment, and the rug is just found somewhere like a home goods store, usually on the small side of what is considered standard size.

Any decorative element we choose in a rush after every other piece is in place is going to be a mistake. Actually the rug should be one of the first pieces you select when decorating a room. When you think that the floor and ceiling are the fifth and sixth walls of a space, the rug becomes one o the most important elements in a room. The rug is going to make a statement, whether it be a cheap standard or a finely crafted investment. So ideally, at the very least, you would want that statement to say something about your style.

 


Jenna Lyons' chic Soho apartment is an impressive mix of vintage mid century modern and contemporary collectibles. These art from Cy Twombly, a divider screen decked in Hermes silk fabric, a coral velvet sectional sofa, leopard skin ottomans, and an authentic serge mouille wall sconce. And its all brought together with those 2 vintage Moroccan Beni Ourain that sit side by side at the center of the room.

Leaving the rug to last, or worse as an after-thought, is a mistake I’ve made many times and only learned from experience. I thought I was doing the right thing by starting with the sofa, but it ended up being a mistake when the room felt much smaller than it really is. Because I didn’t consider the floor plan I was trying to create, I wasn’t be able to bring in the correct size rug to fill the space.

The rug should be the showpiece. It is just as important as the walls. The color palette, fabrics, and finishes should be put on hold until you first find the perfect rug in the correct size. What you want is a rug that is scaled to fit the room. This means allowing 12 to 18 inches of exposed flooring on all sides between the base board and the edge of the rug.

 


A gorgeous Beni Ourain rug with pink accents anchors and elevates the design in a Parisian apartment that features an eclectic mix of vintage and contemporary furniture finds. The decidedly French furnishings sit off the rug, instead underneath a unique 60s original painting of a Geisha. High contrast drama takes the form of a graphic Moroccan berber rug and a Serge Mouille pendant light.

A bit a research on design and you find that designers flip common thought on the status a rug holds as part of decor. Almost every one will tell you - choose the rug first. The right rug has the power to make the room, and the wrong rug has the power to throw the whole design off kilter. Finding the right pattern, size, texture for your space requires a careful and thorough search.

All designers know, a Moroccan rug is the fool-proof way to add glamour and substance to a room. The soft texture of a Beni Ourain breathes life and warmth into any space, large or small. No one ever expects the buttery white shade to work in their home - but it always does. It should be no wonder at all why the Beni Ourain rug is showing up in every home in Northern Europe. The Beni Ourain rug is the perfect replacement for the characteristically Scandinavian, sheepskin pelt on the floor. The Beni Ourain is super stylish and very durable.

 


A uniquely gorgeous custom Beni Ourain rug brings the drama to this light flooded room outfitted in vintage mid century modern California style. Coral pink Danish armchairs complement an understated sofa, and a contemporary dining set in the background. Because the rug is so standout stylish, the owner decided to place all furniture legs off the rug.

When designers go in search of the correct rug size, they have a room arrangement in mind. There are high-end designers who will tell you, the half-on, half-off method of furniture placement is good for design flow. These designers to the rich will say the furniture should be all on, and the rug should sit underneath all four legs. Even when decorating small expensive real-estate in high priced neighborhoods, they will choose a few large furnishings and then scale the rug to match the furniture.

Standard off-the-rack measurements are not always ideal. There are ways to seam and bind two rugs together to make a specific size. And a rug that is too big for the space, can be cut down. Cutting and refinishing a Beni Ourain rug is simple job for a pro rug restorer. And Moroccans have been seeming and binding rugs together for centuries. Customizing a rug is great way to the required size to suit all elements of your intended room design.

Designers use rugs to dazzling effect. A quick pinterest scroll often reveals inspiring ways to showcase rugs everywhere in the house, from the entryway to the bedroom. From the best of these, we can easily see why a beautiful rug is the crucial element - the attention grabber that dictates the mood and design for the rest of the space. 

 

Serge Mouille makes another appearance is this exceedingly elegant, sophisticated living room that is replete with understated drama and draped in warm honey hues. The beautiful Moroccan custom Beni Ourain rug grounds the design on which all the furniture sits.

Serge Mouille makes another appearance is this exceedingly elegant, sophisticated living room, replete with understated drama and draped in warm honey hues. The beautiful custom Beni Ourain rug grounds the design on which all the furniture sits. In a room as well designed as this one, you can almost feel all of that texture at a distance - the low-pile rug, the barkcloth-like fabric of the ottoman, the wood grain on the console cabinet, the original impressionist-style oil paintings in the background. 


Elegance and old Hollywood glamour are what this room is about. The high contrast black, white, and gold color palette bring it home with just a touch of drama, and the custom Moroccan Beni Ourain rug completes the statement to perfection.

Elegance and old Hollywood glamour are what this room is about. The high contrast black, white, and gold color palette bring it home with just a touch of drama, and the custom Moroccan Beni Ourain rug completes the statement to perfection.

 

Gorgeous contrast in what appears to be a centuries old building in Paris. The clean minimalist lines of modern furniture are placed within the context of ornate architectural details of historic architecture. The look is pulled together and grounded with a classic Moroccan Beni Ourain rug.

Gorgeous contrast in what appears to be a centuries old building in Paris. The clean minimalist lines of modern furniture are placed within the context of ornate architectural details of historic architecture. The look is pulled together and grounded with a classic Moroccan Beni Ourain rug.

 This clean lined minimalist sofa in cognac color leather elicits glamour and refinement. The sofa has an earthy and autumnal hue with a sense of richness and luxury, and when playful drama is added in the form of an unusual chevron patterned Beni Ourain rug, the resulting look is a mix of sumptuous and serene.

This clean lined minimalist sofa in cognac color leather elicits glamour and refinement. The sofa has an earthy and autumnal hue with a sense of richness and luxury, and when playful drama is added in the form of an unusual chevron patterned Beni Ourain rug, the resulting look is a mix of sumptuous and serene.

An arty unusual custom Beni Ourain rug sets the tone in a sparsely decorated entry, and highlights the French iron doors and gorgeous flood of light coming into the room. Such a strong focal point requires that the furnishing be more understated and simple, like a clean lined woven rush bench.

An arty unusual Azilal rug sets the tone in a sparsely decorated entry, and highlights the French iron doors and gorgeous flood of light coming into the room. Such a strong focal point requires that the furnishing be more understated and simple, like a clean lined woven rush bench.

 

In the bedroom, comfort should be a state of mind, a feeling well-being and contentment. Your bedroom design ideally should exhibit a quality of relaxed comfort with a touch of glamour. Warm fuzzy textures go a long way. Wool, linen, sheep fur, thick Beni Ourain rugs. Make the most of natural light by choosing soft, light colors.

In the bedroom, comfort should be a state of mind, a feeling well-being and contentment. Your bedroom design ideally should exhibit a quality of relaxed comfort with a touch of glamour. Warm fuzzy textures go a long way. Wool, linen, sheep fur, thick Beni Ourain rugs. Make the most of natural light by choosing soft, light colors.

Relaxed California design is in the simple cozy modern details, which includes the must have Beni Ourain rug to bring the look of art and drama. And when a pair of sleek Danish wood frame lounge chair is mixed with an Italian brass and crystal chandelier, all that understated elegance can't be anything but pure excitement.

Relaxed California design is in the simple, cozy modern details. The must have Moroccan Beni Ourain rug brings the art and drama. And when a pair of sleek, Danish wood-framed lounge chairs is mixed with an classic Italian brass and crystal chandelier, the look is understated elegance and pure excitement. 

Contemporary Danish design is furniture art. Add blush pink upholstery and the look is surprisingly avant garde. Anchor the design with large scale pattern Beni Ourain which complements the graceful angles of the furniture, and you've got iconic modern style.

Contemporary Danish design is furniture art. Add blush pink upholstery and the look is surprisingly avant garde. Anchor the design with large scale pattern Beni Ourain which complements the graceful angles of the furniture, and you've got iconic modern style.