I love Moroccan Beni Ourain rugs. I am continually amazed by how a canvas with such subtle pattern can say so much. Each one has such a surprising personality. They are so versatile. They add that touch graphic glamour to any room you put them in. Here we will look at 100 beautiful rooms with Beni Ourain rugs and how the designers styled them. 

 A charming Beni Ourain with large scale diamond and dot pattern, styled with a gorgeous green velvet sofa, a floral textile armchair, and a statement brass iron coffee table.

A Beni Ourain rug is a forever investment in your home. They are plush and cozy and soft. If you have one, your feet love you. The first time I ever saw a Beni Ourain, my thoughts were, I need this rug. I started seeing Beni Ourain rugs everywhere.  They are a style classic, here to stay. The Beni Ourain makes a statement, and helps to ground a space. The neutral color palette works equally well in minimalism or maximalism, bold or soft room designs.

 

This may explain why so many major home retailers think nothing of stealing the tradition of an entire culture - although nothing in American or European history says the Beni Ourain’s motif and color scheme originated in any place other than Morocco. And all of these major home fashion retailers make no attempt to produce their rugs in Morocco - all Moroccan rug fakes are made in India or China. Very rarely are they made in Turkey, because Turkish labor costs are much higher than in India and China where factories that use child and prison labor are as common as air.

 

A bit of history on the Beni Ourain reveals that traditional Beni Ourain rugs were woven to mimic the warmth of sheep pelts, but were created specifically as beds for nomadic sheep herders. As beds and bedcovers, their width has been always determined directly by the length of a human body. Two people would lie on the rug widthwise + cover themselves with the second part of the rug. The proportion of the folded rug resembles that of a double bed.

 Modern Hollywood glamour is Beni Ourain rug with small scale diamond pattern, a chic white linen sofa, brass MCM cantilever armchair, and black sputnik chandelier. Black and white Mid Century Modern style at its best.

When you look at the landscape of the Beni Ourain mountains, you find a lot of white craggy rock, a wilderness of snow and stone with the occasion meandering stream. Beni Ourain rugs feature abstract linear patterns, defined by a design in dark natural undyed wool on a field of white.

 

In Morocco, there are authentic vintage Beni Ourain that were created in the 60s, 70s, or 80s. These are pricey and becoming more and more rare. The vintage rugs can be exquisite master works of design, with intricate detail and unmistakable texture and the inimitable patina of age. But there are also newer Beni Ourain that are made by Berber women living today in the North-Eastern Middle Atlas Mountains of Morocco. The newer rugs are not fakes. They are just not vintage. They are hand woven, hand knotted using the same traditional techniques that have been passed down through the decades in these mountains.

A bold, classic Beni Ourain contrasts with black and white tiles in a Moroccan riad in Marrakesh. Pink tadelakt walls are the backdrop to Mid Century Modern design classics including a glam 50s Marco Zanuso style Italian armchair.

New Beni Ourain rugs can be beautiful, valuable, and excellent quality. Economics 101 tells you that value is directly related to demand. Whether you choose a vintage Beni Ourain or a new one, both have been made by Berber women working behind a loom for weeks on end, tying thousands of knots wrapped around the warp and weft strings.

 

Just because the rug contains more pile per square inch does not make it more valuable. In fact, often a tighter, more dense pile has the effect of giving the rug a mass produced, cookie cutter look. An impenetrable, totally even texture erases much of the personality of a hand loomed rug. A rug with irregularities in the pile length is something magic, a beauty to behold. Soft tribal patterning is most lovely when the pile has room to flow. When it is allowed to move and change like the locks of a woman’s hair. 

 

Beni Ourain rugs were first made popular in Europe and America  at the turn of the 20th century by Le Corbusier and the modernist architects. Nearly a century later these have returned in a big way, and show no sign of leaving any time soon. They are the perfect compliment to the sleek modern aesthetic.

A subtle Beni Ourain with classic diamond pattern provide the balance for Malene Birger's graphic interior styling. Bold black and white art mingle with ethnic textiles over a laquered Mid Century Modern sideboard.

A classic Beni Ourain with simple diamond pattern provides the balance for Malene Birger's graphic interior styling. Bold black and white wall art mingle with ethnic textiles over a laquered Mid Century Modern sideboard. In characteristic fashion, Birger's choice of design elements is fresh, surprising, and always attention grabbing. Birger doesn't do subtle. 

A gorgeous Beni Ourain with wide irregular diamond pattern makes the perfect statement in a traditional modern bedroom. This classic trad-mod look, with the curvy linen headboard and leafy brass toleware Italian chandelier might be incomplete with the striking Berber as the focal point. This is a great example of how the rug totally made the room.

A gorgeous Beni Ourain with wide irregular diamond pattern makes the perfect statement in a traditional modern bedroom. This classic trad-mod look, with the curvy linen headboard and Italian leafy brass toleware chandelier might be incomplete without the striking Berber rug as the focal point. This is a great example of how the rug totally makes the room. In this room, it lends an unmistakable freshness to the design. Here we have an example of how just a rug change can update and surprise.  

A striped Beni Ourain rug grounds a Danish modern living room with a modern touch of pink. The perfect pink velvet sofa, Dahlia by MELIMELI, was featured in Elle Decoration Sweden. The Berber + Danish mix is affordable modern luxury.

This is a beautiful, cover story room with tons of personality. A striped Beni Ourain rug grounds the Danish modern living space designed with a modern touch of pink. The perfect blush velvet sofa, Dahlia by MELIMELI, makes a gorgeous focal point for an interior that was recently featured in Elle Decoration Sweden. The Berber + Danish mix is affordable modern luxury - strikingly simple design elements go a long way.  

Stunning Beni Ourain runners with zig zagging tribal lines sit in the chic arched hallway of Mario Testino's home, back drop of a modern fashion editorial in deed.

Stunning Beni Ourain runners with zig zagging tribal lines sit in the chic arched hallway of Mario Testino's home - back drop of a modern fashion editorial in deed. 

 

A stunning Beni Ourain with spotted diamond pattern gets tucked in front of a set of black and white, designer upholstery, floral botanical sofas and a curated choice of traditional antiques. A contrasting focal point is made between the exquisite italian leaf and flower chandelier and the single piece of modern abstract art that hangs on the wall.

A playful Beni Ourain with spotted diamond pattern takes center stage between a set of black and white designer upholstery floral botanical sofas. The fresh mix of pattern is grounded by a curated choice of traditional antiques. The focal point - a single piece of modern abstract art on the wall - is balanced by the exquisite Italian leaf and flower chandelier that hangs above. 

A rare Beni Ourain with elongated meandering lines, a simple wooden mirror, a carved African stool, and a luxury linen sofa create a sleek minimalist look with quiet personality and stylish appeal.

A rare collector's Beni Ourain with elongated meandering lines, a simple wooden mirror, a carved African stool, and a luxury linen sofa create a sleek minimalist look with quiet personality and stylish appeal. 

A set of two unique Beni Ourain rugs create a large scale surface for stylish interior design tinged with a cream, coral, and gold color palette in Jenna Lyons' chic New York Soho loft apartment where a Serge Mouille sconce and Cy Twombly's Paris make appearances alongside a Hermes paravan divider screen.

A set of two unique Beni Ourain rugs create a large scale surface for stylish interior design. Tinged with a cream, coral, and gold color palette, Jenna Lyons' chic New York Soho loft apartment is just the sort of place where a Serge Mouille sconce and Cy Twombly's Paris can make appearances,  alongside a Hermes jungle-themed divider screen and leopard print poufs. 

A linear Beni Ourain with bold crossing lines makes a graphic statement for stylish interior design, a mix of Mid Century Modern and traditional furniture. A vintage modern Italian armchair, Marco Zanuso style, a shearling sheep fur, a pedestal table, and some vintage french farm house stools. When the rug makes the room, the results are stunning.

A linear Beni Ourain rug with bold crossing lines makes a graphic statement for stylish interior design. This fresh modern living room features a choice mix of Mid Century Modern and traditional furniture. A vintage MCM Italian armchair, Marco Zanuso style, a blush shearling sheep fur, a traditional pedestal table, and some vintage french farm house stools. But that rug though - when the rug makes the room, the results are stunning. 

Danish modern design almost requires a simple Beni Ourain rug. A trad-modern sofa, a curated gallery wall, a wall mounted book shelf, and a tradition glass-door curio cabinet are all it takes for this look to become a classic.

A simple Beni Ourain rug is almost a prerequisite for Danish modern design. A trad-modern sofa, a curated gallery wall, a wall mounted book shelf, and a tradition glass-door curio cabinet are all it took for this look to become a classic.  

A Beni Ourain rug, a purple velvet Mid Century Modern armchair, a Moroccan brass pendant lamp, and the pink Dahlia sofa by MeliMeli are just a bit of the magic that put this room on the cover of Elle Decoration Sweden.

A striped Beni Ourain rug, a purple velvet Mid Century Modern armchair, a Moroccan brass pendant lamp, and the pink Dahlia sofa by MeliMeli are just a bit of the magic that put this room on the cover of Elle Decoration Sweden. 

A soft, subtle Beni Ourain rug draws the eye to that cozy spot hidden behind a wall to wall divider screen that holds a whimsical gallery wall collection of vintage Mid Century Modern art in this minimalist Danish modern home in Copenhagen.

A soft, subtle Beni Ourain rug draws the eye to that cozy spot hidden behind a wall to wall divider screen. On the wall, a whimsical gallery collection of vintage Mid Century Modern art surprises with its freshness. This is creative Danish modern minimalist.  

Classic New York City glam in a black white and gold apartment featuring a zig zagging Beni Ourain rug, a vintage Jere brass sculpture, and brass Danish candle holders.

Classic New York City glam in a black white and gold apartment that features a zig zagging Beni Ourain rug, a vintage Jere brass sculpture, and brass Danish candle holders. An interesting mix of elements has made this interior a modern classic. 

A beautiful trad-mod living room with subtle cozy interior design and two major decor must haves - a soft, plush beni ourain rug and a mid century modern Italian armchair. Nothing beats the Italian and Danish combo. But the rug makes the room.

A beautiful trad-mod living room with subtle interior styling - a prime example of cozy modern design.  The space features two major decor must haves - a plush beni ourain rug and a mid century modern Italian armchair. Nothing beats the Italian and Danish combo, but the rug still makes the room. 

Blush pink ceramics, simple modern tables and a stunning beni ourain rug. Throw in a fused glass natural edge coffee table and you've got make you smile style.

Blush pink ceramics, simple modern accent tables and a stunning diamond-dot pattern beni ourain rug. Throw in a fused glass, natural edge coffee table and you've got some make you smile style. 

A modern abstract Beni Ourain rug lays the groundwork in Jenna Lyons iconic office where a charming mix of design collectibles mingle with moodboard inspiration and a gorgeous peach sheep fur.

A modern abstract Beni Ourain rug lays the groundwork in Jenna Lyons' iconic office, where a charming mix of design collectibles mingle with moodboard inspiration and a gorgeous peach sheep fur. 

A bold graphic beni ourain on the floor in a Danish glam bedroom complete with traditional french chandelier and some eye catching black and white gallery wall art.

A bold graphic beni ourain on the floor, in a Danish glam bedroom - complete with traditional french chandelier and some eye catching black and white gallery wall art. 

This iconic glam black white and gold dining room feature a bold beni ourain rug, a pair of herman miller chairs a white laquered table. So simple so stand out interior design, styled with a vase of pink red flowers to top.

This iconic glam black white and gold office features a bold beni ourain rug, a pair of herman miller chairs, and two adjacent white laquered tables. So simple, so stand out interior design - styled with a vase of pink and red flowers to top. 

The only thing more chic than a pink sofa is a lavendar sofa with a zig zagging beni ourain, a glass waterfall coffee table, and an impressive gallery wall. Soft feminine decor at its best.

The only thing more chic than a pink sofa is a lavender sofa.  And the whole thing is made even more impressive with a zig zagging beni ourain leading you in, inviting to take a seat in front of a simple Danish wood and glass coffee table and pick up a magazine. A gallery wall with soft feminine color palette emphasizes and elevates. 

Soft color in Danish interior design is fresh as it gets. A carefully chosen piece of art, a simple beni ourain rug, herman miller chairs. Scandinavian elegance.

Soft color in crisp Danish interior design is fresh as it gets. A carefully chosen piece of art, a simple beni ourain rug, herman miller chairs. Scandinavian elegance.  

Trad-Modern interior design is a beautiful thing, the best of both worlds, the sleek with the soft added back in. This stunning beni ourain rug totally make the room, but that Italian leafy toleware chandelier is the perfect contrast to the abstract linear lines of the berber rug. This is one charming bedroom.

Trad-Modern interior design is a beautiful thing, the best of both worlds, the sleek with the soft added back in. This stunning beni ourain rug totally makes the room, but that Italian leafy toleware chandelier is the perfect contrast to the abstract linear pattern of the berber rug. This is one charming bedroom. 

This iconic loft living space is flooded with light. The classic patterned beni ourain rug is a statement that is elevated by a beautiful blush pink sofa and the soft morning light.

This iconic loft living space is flooded with light. The classic patterned beni ourain rug is a statement that is elevated by a beautiful blush pink MCM sofa which is nicely complimented by an upholstered french bergere armchair and a crisp brass and marble coffee table. Add soft morning light and you've got stand out styling. 

Is there any space more elegant, more of a pleasure to design and look at than a parisian style apartment. Add one beni ourain rug, a sculptural modern armchair and some restrained luxury - a classy white linen sofa - and you've got a dream space with strikingly beautiful design.

Is there any space more elegant, more of a pleasure to design and look at than a parisian style apartment. Add one beni ourain rug, a sculptural modern armchair, and some restrained luxury - namely, a classy white linen sofa - and you've got a dream space with strikingly beautiful design. Let's not forget that element of surprise - a 1950s franco albini rattan circle chair and original serge mouille floor lamp

A beni ourain rug in its element, on the floor of an old, original Moroccan riad in Marrakesh, Morocco and styled with a butterfly chair and a hammock. The beautiful arched doorway stands in the background, a testiment to classic Islamic architecture.

A beni ourain rug in its element, on the floor of an old, original Moroccan riad in Marrakesh, Morocco. Styled with a butterfly chair and a hammock, this room invites you to pull out a good book and stay a while. A beautiful arched doorway stands in the background, a testament to classic Islamic architecture. 

 

This rustic Danish country style dining room is a mix of vintage mid century modern design and traditional classic farmhouse elegance. An Italian chandelier, a long french workbench, oversized Moroccan ceramic urns, a sculptural chair and pink sofa. This room has all the elements of good interior design including a touch of the surprising and unexpected.

This rustic Danish country style dining room is a mix of vintage mid century modern design and traditional classic farmhouse elegance. An Italian chandelier, a long french workbench, some oversized Moroccan ceramic urns, a sculptural chair and tan leather sofa. This room has all the elements of good interior design, including a touch of the surprising and unexpected. 

A room with cozy, comforting interior design never leave out nature, and this living room achieve that peaceful inviting look with a soft line beni ourain, a leafy fern and fig tree and a curated pick of warm neutrals and natural textures. A vintage marble table, a Danish mid century cabinet, an iron industrial file chest, and some choice studio pottery ceramics.

A room with cozy, comforting interior design never leaves out nature, and this living room achieves that peaceful inviting look with a soft line beni ourain, a leafy fern and fig tree, and a curated pick of warm neutrals and natural textures - a vintage marble table, a Danish mid century cabinet, an iron industrial file chest, and some choice studio pottery ceramics. 

Jenna Lyon sits on her blush pink desk in a pale pink blazer and coral pink heels. The abstract modern beni ourain is a balance to the moodboard collage in this iconic New York office filled with an impressive collection of vintage mid century modern design collectibles. A mix of more masculine textures, iron, chrome, wood, and leather provides the contrast to a soft feminine color palette.

Jenna Lyon sits on her lipstick pink desk in a pink blazer and coral heels. The abstract modern beni ourain is a balance to the moodboard collage in this iconic New York office, filled with an impressive mix of vintage mid century modern design collectibles. Masculine textures - iron, chrome, wood, and leather - contrast a soft feminine color palette.  

Fabulous, exotic dining is in the details of this trad-mod Moroccan inspired room, and a beautiful honeycomb pattern beni ourain sets the focal point for statement making interior design. A brass Moroccan artisan made pendant light hangs over an inviting table setting and classic traditional cane back dining chairs. But that beni ourain rugs makes the room.

Luxurious, exotic dining is in the details of this trad-mod Moroccan inspired room, in which a beautiful honeycomb pattern beni ourain sets the focus for statement making interior design. A brass Moroccan artisan made pendant light hangs over an inviting table setting, and classic traditional cane back dining chairs invite guests for a meal to remember. But that beni ourain rug though, totally makes the room.  

A bright and modern entry way becomes an prime example of fresh laid back california interior design when an abstract beni ourain / azilal rug provides the focal point. Simplicity goes a long way when a traditional french farmhouse pendant light is paired with a clean line mid century modern bench and classic french doors.

A bright and modern entry way becomes an prime example of fresh, laid back california interior design when an abstract beni ourain / azilal rug provides the focal point. Simplicity goes a long way when a traditional, french farmhouse pendant light is paired with a clean line, mid century modern bench and classic french doors. 

Funky mediterranean modern style is whimsical mix of art and design with a touch of california surf shack cool, and these days, almost by definition, must include a moroccan beni ourain rug and a mix of warm neutral textures. A mid century modern leather director's chair, some curated ethnic textiles, and a personalized choice of coffee table books. In this room, the focal point is surely that vintage MCM abstract calder like tapestry, featuring sun circles in a black, terracotta, and mustard color palette

Funky mediterranean modern style is a whimsical mix of art and design with a touch of california surf shack cool, and these days, almost by definition, must include a moroccan beni ourain rug and a mix of warm neutral textures. A mid century modern leather director's chair, some curated ethnic textiles, a personalized choice of coffee table books. In this room, the focal point is surely that vintage MCM abstract calder like tapestry, featuring sun circles in a black, terracotta, and mustard color palette. 

Art and beni ourain rugs seem to go together hand in hand, and London apartment the curated mix of iconic mid century modern, sculptural design furniture never fails to add the classic and traditional back in. Whether that be with Italian chandeliers, or vintage french floral botanical art. This flat is an example of interior design that is both exhilarating and inviting.

Art and beni ourain rugs seem to go hand in hand, and in this London apartment the curated mix of iconic mid century modern sculptural design furniture never fails to add the classic and traditional back in - whether it be with Italian chandeliers, or vintage french floral botanical art. This flat is an example of interior design that is both exhilarating and inviting. 

A cool collected London bedroom with a touch of whimsy features a beni ourain tucked behind a lime yellow duvet, a class mid century bertoia wire chair, and some curated abstract modern art.

This cool, collected London bedroom with a touch of whimsy features a beni ourain tucked behind a lime yellow duvet, a class mid century bertoia wire frame chair, and some curated abstract modern art.  

 

 

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