Custom Beni Ourain 484
A hand loomed and oh-so-soft Moroccan "kilim" style rug. This flatweave will add warmth, comfort, and style to your space. Now you can choose your ideal size in a cozy, traditionally crafted Moroccan rug. This charming, all wool carpet will be hand woven especially to your size selection after you make purchase.
- 0.5" rug thickness
- Hand-knotted, handwoven wool
- Individually made on a loom
- Handmade in Morocco, at the foot of the Atlas mountains. Due to the handcrafted nature, expect slight variation in each unique piece.
- A Moroccan Berber rug takes about eight to twelve weeks to complete.
- A rug pad is recommended to prevent slippage and to protect your floor
- Shedding is a normal process that occurs with hand woven, natural fiber rugs; Regular vacuuming will cause this to subside after approximately eight weeks
- Hand knotted rugs are very sturdy and can be vacuumed with the brush down; Vacuuming will only soften and refine the rug.
- Spot clean with a clean, absorbent white cloth. Use a one to four ratio of colorless shampoo and warm water.
- Professionally clean for best results
🌿 Did a child make the rugs of your major retailer?
Your major retailer is offering "Hand knotted" for a "Made in China" price? But a 9 x 12 rug requires a skilled weaver many weeks of labor intensive work -- so how is it even possible that major retailer is offering it for between $1000 and $1200 after the flood of discounts to your inbox? You need to be aware that children make up over 60% of the labor workforce in India. Ask your major retailer which country their "hand knotted" rugs are made in, and then ask if a child made those knots. Where is the profit for the major retailer in a 9 x 12 feet rug priced at $1000 to $1200 if all of those knotted were tied by legal age women receiving a fair trade price?
By contrast, our weavers are the real bosses around here - women earning well above the average income for equivalent work in their region. And they even decide which rugs they will weave.
🌿 Why buy a Moroccan-inspired rug made in India, when you can buy a Moroccan rug made in Morocco?
The next question to ask is, why would anyone want a Moroccan Beni Ourain made in India? That is exactly where each of the major home fashion retailers are making their rugs. Why are retailers making their Moroccan-inspired rugs in India? Because their mass produced rugs can be made more cheaply, using quick, cheap methods of production. Just because a rug is beautiful to look at, does not mean that a lot of time or skill was put into it. A rug can be high quality, and mass produced, and made in India using time and cost cutting methods. But it will never be an heirloom. It will not last that long.
🌿Major retailers offering hand knotted rugs for a Made-In-China price?
Some retailers have begun offering hand knotted rugs for a mass-produced price. This should indicate to you that child or prison labor was used - if a rug is made in India, China, or Bangladesh, you can be certain that it is one of the two. Be sure to ask that major home retailer which country the rug was made in, and whether the frame-stretched fabric backing was machine made. "The True Cost" is a groundbreaking documentary detailing precisely these practices.
By contrast, our rugs are hand made from start to finish by Moroccan women, well over legal age, who are skilled in the traditions of their own culture and are a paid fair trade amount for each unique piece.
🌿Individually hand knotted in Morocco
Our custom-size Moroccan rugs are individually-made in Morocco, in the Beni Ourain mountains. Our weavers use the traditional method of hand-weaving on a loom with a hand-knotted pile. When you buy a custom rug from us, real Moroccan women - living in present times - earn a fair trade living from their own traditions.
🌿 Hand tufted vs. hand knotted
"Tufted by hand" is not the same as hand knotted. "Hand tufted" is one of the processes used to create fake Moroccan rugs in India. A tool called a "tufting gun" is used to shoot the pile through a hand-woven or machine-made canvas. The rug takes a fraction of the time to make, therefore greatly reducing the cost. This process does not require the same skill level as hand-knotting.
🌿 The real deal: style and authenticity
When a retailer says a rug is made of hand woven wool and imported - but does not offer the specific process used or the name of the country the rug has been imported from - you should understand that the rug is made in India. By comparison, our rugs are individually hand knotted in Morocco by skilled artisans using traditional methods.
"Hand woven wool" is not the same as as hand knotted wool. The hand-tying of knots is a very labour-intensive task. Weaving a hand-knotted rug requires a lot of skill and time to produce. An average weaver can tie about 10,000 knots per day. So, if a rug is individually woven by artisans, using hand-knotting, with a production time of four to eight weeks, that detail should be mentioned.
"Hand knotted" for a "Made in China" price? That is what most retailers are offering. You need to be aware that children make of over 60% of the labor workforce in India. Ask your major retailer which country their "hand knotted" rugs are made in, and then ask if a child made those knots.
By contrast, our hand knotted rugs are crafted by Moroccan women, well over legal age, who are skilled in the traditions of their own culture and are a paid fair trade amount for each unique piece.