This holiday season, we want to encourage each one of you to go outside and try to recapture the happiness within yourself; think of all the beauty in yourself and in everything around you and be happy. We want to wish you all a wonderful holiday season. We plan to spend the season weeding the gardens of our souls and planting flowers, and we hope to come out on the other side with fresh blooms, renewed vibrance and creativity to take us through the coming year. We want to inspire you to make a try of it as well. Although we are all made of dirt, there is no measuring the possibilities of the human soul. In the words of the poet philosopher, Rumi:
"The garden of Love is green without limit and yields many fruits other than sorrow and joy. Love is beyond either condition: without spring, without autumn, it is always fresh.”

 I love Moroccan rugs. I am continually amazed by how a canvas with such subtle pattern can say so much. Each one has such a surprising personality. They are so versatile. They add that touch graphic glamour to any room you put them in.

A Beni Ourain rug is a forever investment in your home. They are plush and cozy and soft. If you have one, your feet love you. The first time I ever saw a Beni Ourain, my thoughts were, I need this rug. I started seeing Beni Ourain rugs everywhere.  They are a style classic, here to stay. The Beni Ourain makes a statement, and helps to ground a space. The neutral color palette works equally well in minimalism or maximalism, bold or soft room designs.

This may explain why so many major home retailers think nothing of stealing the tradition of an entire culture - although nothing in American or European history says the Beni Ourain’s motif and color scheme originated in any place other than Morocco. And all of these major home fashion retailers make no attempt to produce their rugs in Morocco - all Moroccan rug fakes are made in India or China. Very rarely are they made in Turkey, because Turkish labor costs are much higher than in India and China where factories that use child and prison labor are as common as air.

A bit of history on the Beni Ourain reveals that traditional Beni Ourain rugs were woven to mimic the warmth of sheep pelts, but were created specifically as beds for nomadic sheep herders. As beds and bedcovers, their width has been always determined directly by the length of a human body. Two people would lie on the rug widthwise + cover themselves with the second part of the rug. The proportion of the folded rug resembles that of a double bed.

When you look at the landscape of the Beni Ourain mountains, you find a lot of white craggy rock, a wilderness of snow and stone with the occasion meandering stream. Beni Ourain rugs feature abstract linear patterns, defined by a design in dark natural undyed wool on a field of white.




March 12, 2019 by Amber El-Amin